How can Debeers diamonds...?
okay so how can debeers diamonds find another method to
control most of the diamonds...
they already have four really good methods such as
1] convincing diamond producers to join their channel monopoly
2] flooding the market with diamonds that the competitors produce
3] making the diamond look like a scarce item
4] advertising it as if the diamond is the only rock that is shown as love && etc.
can anyone else find another method Debeers can use to appeal to the consumer...?